Leif Norman photographer

THE WINNIPEG SANTA CLAUS PARADE HISTORY

from the Santa Parade website

“Eaton’s Department Store held its first Santa Claus Parade in 1905 in Toronto. The Parade was so successful that in 1909 Eaton’s started parades in Montreal and Winnipeg. The Winnipeg Santa Claus Parade has been held sucessfully every year since and celebrates its 102nd anniversary this year.

Due to rising costs Eaton’s organized its last Parade in 1965. Captain George Smith of the East Kildonan Fire Department, on behalf of the Winnipeg Firefighters Club, bought the Parade from Eaton’s for $1.50. Thus started the community based format for the Parade that has continued to this day.

From 1966 to 1975 the Winnipeg Firefighters worked very closely with volunteers from schools around Winnipeg to successfully carry on the Parade tradition.

In 1975 the Winnipeg Jaycees, now JCI Winnipeg, were asked to continue the community tradition and the organization took over the stewardship of the Winnipeg Santa Claus Parade exclusively until 2004.

In 1987 the JCI Winnipeg and the Winnipeg Santa Claus Parade began its relationship with the Christmas Cheer Board collecting donations and non-perishable food items along the parade route.

In November 1998, the City of Winnipeg hosted the Grey Cup. Manitoba Hydro worked with event organizers to bring a Grey Cup parade to downtown Winnipeg. Because of its success, Manitoba Hydro continued to sponsor an annual night-time parade in downtown Winnipeg. This event continued from 1999 to 2005 and was called the Power Smart Festival of Lights Parade.

When the Grey Cup returned in 2006, JCI Winnipeg, the City of Winnipeg and Manitoba Hydro joined forces, rolling their individual events into one large and very successful Winnipeg Santa Claus Parade.

The next year, in 2007, JCI Winnipeg and Manitoba Hydro agreed to a joint-title sponsorship to hold the Power Smart / JCI Winnipeg Santa Claus Parade. The Santa Claus Parade then became a night-time, lit parade.

This year marks another milestone as a community based board leads the Winnipeg Parade Committee in guiding and producing the Winnipeg Santa Claus Parade and initiating a year-round presence in the community.”

To be honest these are almost entirely photos of the pre parade set up and a bit of the parade once it got going,

and also it got dark.

But I did get some pictures of people wearing hot dog outfits, and a horse.

…and the real Santa.

Here is a YouTube video of the Winnipeg Santa Claus Parade from 1948